|– For smiles in the future – Contributing to the community through news reporting for saving lives and the dissemination of high quality contents|
11.5 By 2030, significantly reduce the number of deaths and the number of people affected and substantially decrease the direct economic losses relative to global gross domestic product caused by disasters, including water-related disasters, with a focus on protecting the poor and people in vulnerable situations
14.1 By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
16.1 Significantly reduce all forms of violence and related death rates everywhere
17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships（Work on the promotion of the SDGs in cooperation with local governments, companies and organizations. ）
This is who we are!
Shinhiroshima Telecasting Co., Ltd., which was established in 1975, aims to contribute to the development of the community and become a company that is loved and needed by the residents of the prefecture as a news agency that delivers fair, impartial, accurate, and prompt information and as a media organization that creates attractive contents.
We have engaged in various initiatives that will lead to the achievement of the SDGs.
The news program “TSS Like!” introduces SDGs initiatives in the prefecture at least once a month as a special feature ”Future Smile Project.”
We have also been working to achieve the SDGs in collaboration with external parties.
This fiscal year, a project by the container manufacturer Shingi Co., Ltd. to implement “bagasse mold containers for okonomiyaki (Japanese-style pancake)” was selected for a subsidy program for supporting leading projects for measures against ocean plastics (reduction of plastic usage, etc.) offered by Hiroshima Prefecture (GSHIP). We will work with Shingi Co., Ltd. to call for the promotion of the SDGs. We will be in charge of awareness-raising activities for the plant (sugar cane)-derived “bagasse mold containers for okonomiyaki” developed by Shingi, and work to familiarize people with “bagasse mold containers,” which can reduce the usage of plastics without destroying forests, by introducing them in our programs and airing their commercials. The eco-friendly “bagasse mold containers” are also used in “Odaiba Adventure Island,” an event held in the summer of 2022 by Fuji Television, our affiliated station.
In the midst of the recent crisis in the international situation, as a broadcaster located in Hiroshima, an atomic-bombed city, we have renewed our recognition of the importance of conveying the inhumanity of nuclear weapons and the preciousness of peace at home and abroad, and we have been implementing a variety of initiatives.
For example, the “TSS Archive Project,” which distributes special news programs on the theme of the atomic bombing with English subtitles worldwide, has been viewed more than 2 million times (as of May 2022). Since March this year, we have been distributing worldwide news with English subtitles featuring the developments in the atomic-bombed city of Hiroshima in response to Russia’s invasion of Ukraine, in order to protest against the war from an atomic-bombed city.
As a broadcaster embedded in the community, we believe that disaster reporting for saving lives is our important mission. The new head office building, which started broadcasting in last February, has enhanced BCP (business continuity plan) functions. It can withstand flooding of up to 3 meters, and is capable of continuing broadcasting even if the electricity or water supply is interrupted. By continuing to disseminate information to protect the lives of prefectural citizens even in the event of a disaster, we aim to achieve the Goal 11 “Sustainable cities and communities.”
Our in-house produced program “Nishimura Camp Site,” which is now in its third year, conveys the appeal of camping in the rich natural environment and supports local production for local consumption. In March this year, we released a sauce developed in collaboration with a local company, Otafuku Sauce, which became a topic of conversation nationwide. By promoting sustainable consumption and production cycles of local products, we help achieve the Goal 8 “Decent work and economic growth” and Goal 12 “Responsible consumption and production.”
We also have been continuously working on the nurturing of children. Since its start in 2004, a total of more than 220,000 children have participated in “Wanpaku Daisakusen,” a project that encourages “challenge,” “adventure,” and “discovery” through agriculture, fishing, cooking, and other activities, helping to create a support system for children, who will lead the future, to grow up strong and healthy. In the “Thank you for zero campaign for supporting child-rearing,” which started seven years ago, “Hajimete-bako,” a box packed with gifts for newborns, has been given to all applicants, with the aim of fostering social momentum to take good care of babies. The number of boxes given has reached 83,000 to date.
Collaboration with stakeholders is also essential for achieving the SDGs.
In order to strongly promote the SDGs, we have launched the “Future Smile Project,” a planning team headed by the President and consisting of 16 employees from different departments, to implement practical activities inside and outside the company. As part of this, we participated last July in the “GREEN SEA Setouchi Hiroshima Platform” established by the prefecture. In addition to a cleanup of the beach by our employees, we also held an in-house training session on measures to deal with ocean plastic waste, with a person in charge from the prefectural government serving as a lecturer. An expert on the SDGs from JICA Chugoku has appeared as a regular commentator on our news program.
On August 6 last year, our President spoke on behalf of the local media at an international peace symposium co-hosted by the prefecture and a UN agency, and explained our role and activities as the media in an atomic-bombed city.
In the future, we will work together with our partner companies and audiences to hold combined events linked to programs, events, and SNS to raise awareness of the SDGs in an even more effective manner.
Shinhiroshima Telecasting Co., Ltd.
2-3-19 Deshio, Minami-ku, Hiroshima City