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Hiroshima for Global Peace

Shinsei Co., Ltd.

Doing what we can to prevent the memory of the atomic bombing from fading away


To contribute to the development of the local community by using the printing business to provide opportunities for people of all ages to learn about the atomic bombing, along with buildings and people that convey its reality


Initiative details

As the remaining atomic bomb survivors in Hiroshima continue to age, there are fewer and fewer storytellers who can share their experiences, and there is a danger that these experiences will no longer be passed on.
To ensure that the memory of the atomic bombing does not fade away, we, the next generation, must continue to spread the message of peace from here in Hiroshima. How can we communicate the history of Hiroshima to the world in the future? With this in mind, we created a postcard that introduces the “Memory of Hiroshima” as a tool that allows anyone to become a messenger of peace. Vol.1 includes the history of the Atomic Bomb Dome, and Vol. 2 includes a story by a storyteller, Ms. Tomiko Kawano.


An explanation of the history of the Atomic Bomb Dome
A story from storyteller Tomiko Kawano

You can use these postcards to add your thoughts about peace as a message and send them to your loved ones. In addition, the postcards are partially made with “Heiwa Orihime,” paper recycled from origami cranes. This paper is made from origami cranes that were dedicated to the Children’s Peace Monument. The recycled paper embodies wishes for peace and also helps to make them come true (some of the proceeds from the sale of the postcards are donated to peace contribution projects).
In addition to the postcards, we are also making reading cards from the books of storyteller Tomiko Kawano and distributing them to schools and other facilities that work with children. Each chapter has questions from Ms. Kawano to help the children think and understand the content in depth.
Our company was established in 1953 when a printing shop was set up as a vocational training facility in a nursing home for atomic bomb orphans. The name “Shinsei” was given in the hope that the children in the orphanage at the time would be “born anew,” and it has been carefully passed down to the present day. When our business took off, we became independent from the nursing home and are still running our printing business. In addition, we were certified under Eco-Action 21* in 2011 and have been working internally to reduce CO2 emissions.

* Eco Action 21 is a third-party certification and registration system for environmental management systems established by the Ministry of the Environment.


Key Points

Our decision to get involved in communicating memories of the atomic bombing was prompted by thinking about the origins of the company and the issues facing the community, and we wondered if we could make use of our printing business to make a contribution.
Under Eco Action 21, social issues are incorporated into business activities, and the entire company is involved in the initiative. We continue to conduct activities not only within the company but also at home.
We believe that by starting with something close to home and sustaining it, we can expand our activities.


Shinsei Co., Ltd.

7-5-26 Shoko Center, Hiroshima


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