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Hiroshima for Global Peace

Yuki Tourism Community Development Corporation NPO


  Peace and adventure tourism for a sustainable Yuki


8.9 By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products

11 Maintain job creating through sightseeing, migration policy within a reasonable range and attractive education environment, and make sustainable cities coexisting the young and the elderly in the villages.

15.4 By 2030, ensure the conservation of mountain ecosystems, including their biodiversity, in order to enhance their capacity to provide benefits that are essential for sustainable development

16 Allow people to experience how to live a peaceful life with nature in the countryside and peace in a broader sense, and promote dialogue that transcends national boundaries.

17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships


Initiative details

Have you ever heard of Adventure Tourism (AT), the fastest growing form of travel in the world? AT refers to “travel that consists of two or more of the following three elements: activities, nature, and cultural experiences.”
Our company is a non-profit organization based in Yuki Town, working to revitalize the community and making efforts to promote AT here.
The purpose of AT is for travelers to experience the unique natural environment and unspoiled culture of a region together with local people and for the travelers themselves to achieve self-transformation and growth. At the same time, it is also unique in that travelers choose their destinations from the perspective of whether or not the money they pay will contribute to the sustainability of the region, and in this respect, it is a form of travel that is perfectly suited to Japan’s mountainous regions.
The quality of guides is very important for AT, with our company and the Japan Adventure Tourism Association taking responsibility for their training. This training takes time, of course, but because of the high cost per trip, it is possible to make a living as a guide. This creates jobs and provides a rewarding style of work with a great deal of individual discretion. At the same time, by having a guide always present, it is possible to learn about the maintenance of the ecosystem while protecting the natural environment, and this element of learning further enhances the value of the tour.

”Shower climbing” is an adventure that takes you up a river

Hiroshima is a city that can send the message of peace. The AT that we are working on not only conveys the tragedy of the atomic bombing and the importance of a world without war but also allows people to experience the passion with which the people of Hiroshima have built this city as well as how to live a peaceful life in a broader sense through living in harmony with nature in the Japanese countryside. After experiencing the lives of Hiroshima residents through various activities and building a sense of unity among themselves, the participants will be able to place the meaning of peace into their own context through dialogue that transcends national and racial boundaries.

Learning about the environment and peace on a tour

International exchange while experiencing a Japanese lifestyle

Key Points

We are implementing this program in cooperation with the national, prefectural and municipal governments, as well as with activity providers, adult education universities, and think tanks in the areas surrounding Hiroshima City.
For example, by combining the sustainability of mountainous regions with attracting foreign tourists, which is also an important issue for the country, the number of stakeholders involved can be increased, and the program can be developed into something deeper. The presence of diverse stakeholders, including the government, increases media value, allowing us to conduct public relations activities while making good use of the media.
In addition, when considering the sustainability of mountainous regions, it is impossible for local revitalization efforts to be carried out solely by people working in mountainous regions, making partnerships with businesses based in urban areas essential. By adding an urban perspective on these mountainous areas, new projects and ideas will develop, and there will be more opportunities for urban residents to get involved. Then, as the number of people and ideas involved increases, so will the possibilities for sustainable mountainous regions.
Going forward, we plan to strengthen our collaboration as we acquire more partners.


Yuki Tourism Community Development Corporation NPO

2545 Yukicho Tada Saeki-Ku, Hiroshima



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