All Together, for the Future (Hiroshima Television Corporation)
What the new Hiroshima Television can do
Hiroshima Television Corporation, which will celebrate its 60th anniversary in 2022, is a TV station that conducts not only broadcasting but also events and online video streaming.
The production of TV programs by Hiroshima Television is not a stand-alone operation but is made possible by connections and cooperation between many people, such as interviews with companies and experts and information provided by the government. By distributing these programs, it gives viewers the power to think and the motivation to act. In September 2020, it joined the Media Compact and is now playing a greater role than ever before by using what it disseminate to help achieve the SDGs. We felt that this was the very definition of SDG 17 “Partnerships for the Goals.”
On September 23, 2018, the station moved to a new building with a comfortable environment equipped with Wifi, which has eliminated the need to share paper documents during meetings. We realized that the change in the work environment has had an impact on employees’ awareness of resources and improved their motivation.
A TV station that reaches out to many people
We believe that it is important to help more people understand the SDGs by communicating to viewers in a familiar way and creating commercials that use the station’s own characters. Under the slogan “All Together for the SDGs,” Hiroshima Television aims to be a standard-bearer for the SDGs in the city by communicating the current situation in Hiroshima, Japan, and the world and by showcasing companies that are engaging in SDGs initiatives. In fact, by diligently producing and broadcasting news and information programs as a media outlet, as well as holding events, the station is working to create a community of people who support the SDGs.
They are conscious of the need to prevent their efforts from becoming “SDGs in name only,” so it is important to put these into practice with specific goals in mind.
All together, for the future
The SDGs are becoming more and more popular, but it feels like the words have taken on a life of their own. In addition to ensuring that each of us properly understands the SDGs so as to prevent them from becoming “SDGs in name only,” what Hiroshima Television can do is to propose a clear vision for them as a standard-bearer for the city. I believe that if viewers think about what they can do and take action on this basis, it will help lead to a sustainable world.
I hope that this outreach will serve as an impetus for more people to take an interest and put it into action.
We conducted interviews!
KONDO Reina (4th year student, Hiroshima Institute of Technology)
TAMARU Chikako (3rd year student, Yasuda Women’s University)
OGI Nozomi (1st year student, Yasuda Women’s University)
Hiroshima Television Corporation
3-5-4 Futabanosato Higashi-Ku, Hiroshima
https://www.htv.jp/ (company website)
https://www.htv.jp/sp/SDGs/index.html (special website)
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