Shinhiroshima Telecasting Co., Ltd. (Students’ report on the SDGs)Hiroshima for Global Peace

Shinhiroshima Telecasting Co., Ltd. (Students’ report on the SDGs)

Team Shinhiroshima Telecasting, Working on the SDGs with all employees!

Shinhiroshima Telecasting (TSS) conducts various SDGs activities. Through the interview, we learned that the company is making a united effort to promote the SDGs, since it not only reports about the SDGs in its programs, but also takes actions to solve environmental problems as a company.

As an example, TSS is promoting the sugarcane-derived “bagasse mold containers for okonomiyaki” developed by Shingi Co., Ltd., with which TSS is working together to achieve the SDGs. These containers are environmentally friendly because they can reduce single-use plastics and are paper-free, thus not causing deforestation.

In order to make the product more widely known, it would be a good idea to create a segment where the product is actually used in a TV program, rather than just introducing it on the program. By doing so, the practicality and functionality of the product would be better conveyed to audiences.

Joint development with a local company

The program “Nishimura Camp Site” is not only about how Mr. NISHIMURA, a member of the comedy duo called Viking, enjoys camping. It has also contributed to the promotion of local production for local consumption by releasing a sauce jointly developed with a local company, Otafuku Sauce, and making camp meals using local ingredients.
In normal programs on TV, two dishes are prepared, one cooked in the program and the other for filming, but in this program, the dish prepared by Mr. NISHIMURA is filmed so that no ingredients will be wasted. We interviewed Mr. KURIHARA, the manager of the programming department who launched the program, and he said that he himself began to cook through this program and that his awareness of food has changed.
Throughout the interview, Mr. KURIHARA’s words, “camping itself is an SDGs initiative,” left an impression on us. We realized that there are some things that we can do when camping, such as getting in touch with nature and making efforts not to generate waste.

Mr. KURIHARA says, “camping itself is an SDGs initiative.”

Seeking to provide learning opportunities for children even during the COVID-19 pandemic

In a project called “Wanpaku Daisakusen,” various programs are held to encourage children to experience “challenge,” “adventure,” and “discovery,” through activities such as agriculture, fishing, and cooking. Because children cooperate in groups, even those who are nervous at first can enjoy themselves, and they can learn and grow mentally as a result of their experience.

The company had difficulty holding outdoor programs with a large number of participants due to the COVID-19 pandemic, but it implemented the “Ouchi de Challenge,” in which videos of what children were able to do at home, such as cooking and training, were sent to the company, and broadcast as commercials. Outdoor programs have now gradually been resumed with a reduced number of participants.

We thought that in order to provide learning opportunities for children who have difficulty participating in the programs, it would be good if the employees of TSS would visit schools and conduct classes where children could enjoy learning about the SDGs. We think this will lead to the development of children’s ability to express their opinions voluntarily and to think.